Established in 2009, Kano, Nigeria based popular Company ASPIRA, manufacturers of household dental and laundry products recently unveiled, hugely popular Music act, Davido, as their VIVA Brand Ambassador. It had him especially promoting their VIVA PLUS detergent powder . The event which was held at in Lagos, V.I Radisson blu Hotel, underlined their marketing and social intent. On social Media such as Twitter, #VivaDavido was excitedly retweeted by Fans of the Hit Maker, Davido . He and many others involved in the project expressed willingness to make Viva Plus Laundry Powder a must have among Nigerian households. City People’s Titilope Oshunlalu was at the launch.
Popular Media Consultant and Event CEO, Mercy Alexander : Viva Plus Laundry Powder is unique. It’s carefully produced and gives extra protection in these days of Covid 19. Sanitizer is good but in addition for daily activities , especially when you go everywhere and might not realise what get on your clothes, washing them with Viva Plus detergent is very reassuring and it smells so nice that I tell you,since I have been using it, I stopped wearing perfumes. Continuing, she added that Davido’s unveiling as the Brand Ambassador for Viva Plus has been exciting because the feedback from the general public has been very good.
Mr Santhosh Kumar Nair, Head Marketing Aspira Ltd, on his part said: We had Viva plus Sanitizer out a few months ago to do our bit in combating Covid 19 but the Viva Plus detergent has been out for a few years. Now, we believe it is important to bring it closer to our users far and wide hence the decision to work with Davido who we all know is very popular and hardworking. This will expand area of acceptance of our brand among young and older users. We are proud of our products and I can honestly tell you that Viva Plus detergent can compete with the best globally, due to being a very tough stain removal ,with multi- enzymes elements on it. Users will see the difference compared to others while using it.
Speaking at the Event, Davido revealed that it was a no brainer for him to be the face of Viva Plus as Aspira is a reputable company. Continuing in pidgin English, he said: ‘Everybody dey wash clothes I hope so, not only in Africa but worldwide ‘, and Viva Plus is a product I recommend to my fans and everyone. I want to thank Aspira Ltd for this opportunity.”
Davido, his Fans and Aspira Ltd themselves have been giving Viva Plus detergent a lot of publicity online especially on Twitter as shown below @Davido: Pleased to announce my latest partnership. I want everybody to get familiar with the best detergent in the land by an eco- friendly and youth empowering brand. Everyone go follow and patronize @AspiraLtd.Let’s get them to number 1!#VivaDavido!
DAVIDO FANS ON TWITTER.@Danich- man: If Davido says this is the best, then it’s my new brand of detergent from today. 30BG gather here!
@Rabson Lee : As from today, this just has to be my detergent as I am concern , my clothes have to smell perfectly as Davido’s own. #VivaDavido
@Sunday stanley:. Anywhere Davido go, na to follow sharply.
@Hademy Adeyemi : The soap is underrated…it is the best. Free ad.. beta Dan the best detergent you know…I can guarantee you, cos I use it.
Davido fans continue even on our own Titilope Oshunlalu’s @titi-akinbo Twitter page.
@DamilarePeters. E choke @davido is the best and I will start using viva plus going forward.
@victoriaike5 : I love the Detergent already …came across it in February . Please don’t reduce it’s activeness that’s what we actually look out for asides superb fragrance.
@i_am_ AIA_ I followed una because of number 1 @davido.
@bros_tobi Wowwww. E choke o.#VivaDavido.
It is safe to conclude that Aspira Ltd’s Viva brand and Davido are a match meant to be as shown on various Media handles and commercial platforms since the unveiling in Lagos, on 22nd of April, 2021.
Pix from the event which includes Davido,his Manager, Bob Ajudua, Santhosh Kumar Nair (Head Marketing Manager, Aspira), Hussein Jaafar( Managing Director,Aspira), Alexander Mercy ( Media Consultant and Event CEO) among others.
