We cannot negate the power of beauty influencers in the industry. The use of influencers is the most current marketing tactic for beauty brand owners. Their degree of interaction is one of the main indicators to examine when determining what influencers from Nigeria you should partner with. These group engagements is determined by taking the average likes, comments and mentions from the last 10 posts and divide that number by followers. Below Oluwatobi Ogundeji talks about 15 wave-making beauty influencers you should be following on Instagram.
JACKIE AINA
Jackie is one of Instagram’s most raving and award-winning beauty influencers with a 1.7M fan base and an average of 800,000 views on her campaign posts. She has 3.53M viewers watching her channel on YouTube. She’s been working with so many local and foreign brands including Rihanna’s Fenty beauty line, PatMcGrathreal, Nyx Cosmetics, Dermalogica, Clinique, Fresh beauty among many others. It is fair to name her the Queen of Beauty Influencers.
She received the Prize for the year’s beauty innovator “Refinery 29”. For your marketing campaign, you need a bad ass influencer; Jackie is the go-to!
DIMMA UMEH
She’s among the industry’s most innovative beauty influencers. Her attention to detail is top-notch, as this is evident on her quality display of Instagram photos and videos. You can’t help but get stuck to her page. One thing we love about Dimma is her honest review of products. Through her work of art and her sweet persona, Dimma has inspired so many young ladies to join the train of beauty influencers or YouTubers. She has an Instagram follow-up of 155k fans and an average of 60,000 views on her campaign posts. She has 357k subscribers enjoying the bliss of her youtube videos. What’s not to love about Dimma? Absolutely nothing!!! She’s worked with major beauty brands such as Mega growth, Puritnigeria, Swnigeria, and Nokwareskincare among many more.
Ronke Raji
Ronke is an amazing beauty/lifestyle influencer. We’re sure that the beauty companies that work with her have no regrets as her makeup art is undeniably flawless. You should look her up on Instagram and confirm this, it means you will be owing us a few bucks once you confirm,lol! She takes her followers on her everyday life whilst showing us her skincare routine, hair products and much more. Ronke has 293k Instagram followers and an average of 70,000 views on her campaign posts and 198k subscribers on Youtube. She has influenced brands such as Bio oil, fentybeauty, makeupforeverus, clinique and many more. We just love this young mom kicking it!!!
KELECHIMGBEMENA
Kelechi is a beauty influencer, and producer of digital content. You can’t go to her page and don’t get an ounce of life changing knowledge on how to film and edit material on beauty. We love that she is so effortless! She achieves her sense of style and videos with admirable ease. She has well over 49k Instagram followers with an average of 20,000 views on her campaign videos and 88.6k YouTube subscribers. Her seamless editing skills are the unique factor that separates Kelechi from all other beauty influencers, she needs an academy to start schooling us all. She’s been working with brands like darling Nigeria, official Lancome, mega-growth, Chillyshair and many more.
PEAKMILL
Peak Mill is ultimately the hair guru. She’s the anchor of the hair department and has made major waves in the industry through her creative hair tutorials and ofcourse has created her own brand of hair wigs and extensions. She has gained 697k Instagram followers with over 200,000 views on her hair tutorial videos and 1.21M YouTube subscribers loyal to her brand. In this niche, Peak has really made a name for herself! She has worked with major hair brands like Therenatural hair, Mayvennhair, Alipearl hair and others. You need a hair plug that knows her onions, you just have to go to Peakmill!!!!
PATRICIA BRIGHT
Patricia has grown to become one of the world’s greatest beauty influencers. She has been in the business of influencing since before it became heavily saturated and still remains a shiny star. The quality of her content is proven by her longevity in the industry. She has gained 1.2M Instagram followers through her journey, with over 400,000 views on her campaign videos and a whopping 2.91M YouTube subscribers. She has partnered with brands including Bobbi Brown, Maybelline, LorealParis, Fenty Cosmetics and others. Patricia Bright is the true concept of “being true to yourself” She became an author recently, choosing to tell her inspirational story in her autobiography “Heart & Hustle”.
IFU ENNADA
Her full name is Iheme Faith Uloma, she is an ex-big brother naija reality tv star and a beauty influencer with approximately 1.4M loyal followers of her brand. She’s focused on skin care and hair, as most of her videos concentrate on how to get a perfect skin and healthy natural hair. Her success is apparent given that she is the creator of the company “beautifuskin and beautifuennada” with respect to her niche. Ifu Ennada is true to her craft. You could check her out for some life-changing tutorials on Instagram.
ANI STEPHANIE
Stephanie is a fast-growing beauty blogger and influencer with 14.3k Instagram follow up on her review / tutorial videos and an average of 3000 views. She has more than 3000 YouTube viewers glued to her “Makeup Artistry” niche. She had her start focusing on wedding makeup and picture shoots as she’s too vast with all of the makeup stuff. Her biggest fear is not being able to impact and impart. She has worked with brands like: Yanga Beauty, Clinique and a couple others.
MAYBEAUTYPRO
Maryann Okonkwo has over 12.3k Instagram followers with over 800 views watching her makeup tutorials; her highlight is her dramatic eye makeup. In an industry where most influencers love to play safe, Maryann is confident to teach her followers how she achieves her ever daring and distinct makeup. She’s one of the hottestInstagram makeup influencers with 4.74k YouTube subscribers. She has recently launched her hair and cosmetics brand @maybeautypro.shop.
BEAUTY BY TTEE
Tina popularly known as Ttee is a fantastic beauty influencer with top-class versatility, with 80.3k Instagram followers. She is literally top notch with her skills in makeup and hair styling which makes her a seamlessly great influencer in that niche. She is the founder of the Nigerian brand “luxurywigsbytee” and is an inspiration to beauty enthusiasts, both young and upcoming.
GLORYS BEAUTY
Glory is a blogger / beauty influencer. Her blog content is enough to wow off any mind. As a fast-growing influencer with nearly 8,000 Instagram followers, her presence on social media is strong and the kind of things you see on her timeline will keep you drooling with utmost pleasure. Glory is one that has proven you don’t have to own a few thousand followers before brands consider you worth working with. Your quality content is going to do the magic.
YRAY_IDEH
If you’re looking for a passionate yet honest beauty blogger then Ideh is definitely the one you’re most looking for. Followed by more than 3000 Instagram followers, she’s a natural go-to person for anyone looking to up their game of skincare. With over 2000 Youtube subscribers dedicated to watching their skincare routine and other beauty tips / reviews, she’s quite experienced. We love her content and how diverse she is.
GOLIBEHUB
Instant beauty sensation, Golibe, has accumulated 6000 Instagram followers with an average of over 3000 views on her makeup videos and reviews of skincare products. She has become a well-known beauty blogger, whose focus is on SKIN, within a not too long time. You just must envy her glass skin. She’s indeed one of the most talented beauty influencers out there.
OLABISI ARE
Olabisi is one of the most successful beauty vloggers and a Makeup influencer who taught thousands of people how to apply the right makeup. On Instagram, she has 17.9k followers and over 2000 views on each of her makeup videos. Her art cannot be overlooked. She owns the Olabisi Beauty brand and is selling out quickly. We could actually go on and on talking about her and her craft!
–OGUNDEJI OLUWATOBI
