It is no longer news that Social media has come to stay in Nigeria and many female Entrepreneurs are also keying into it and using it to their own advantage, especially during this lockdown period. Businesswomen are using this media to market their goods with little or no cost and of course, Instagram is one of the most common methods of online marketing. There is no doubt that selling online has many advantages. One of it is the use of pictures more than words which makes it require little or no education. It also makes many brands visible via the use of a sponsor’s post which makes the brand more visible.
It also increased Brand visibility. Another thing is that Customers can find you through new channels, generating more lead and increased loyalty and advocacy from the customers you’ve connected with. Many of these female entrepreneurs have been able to build a huge customer base and this has helped them financially during this lockdown period.
This set of young female entrepreneurs that we would be talking about are currently making waves despite the Coronavirus ( COVID 19) pandemic which is spreading across the universe. They have been able to make their customers stick to their pages because many of them now run huge discounts on their products. And of course many see it as an opportunity for them to shop because immediately the Lockdown is lifted everything goes back to normal. It’s right to say that the price slash/huge discount has gained more followers and customers for them.
Let us also add that the huge discounts they run do not only benefit the Buyers, it also benefits the Sellers because it helped them sell all their old stocks or items during this Lockdown period so as not to run at a loss when the Lockdown is over. It has also made them enjoy/experience the patronage of many clients including the new ones which is why some of their products don’t stay for 24hours before it is sold out. It is important to note that the goods people purchase during this period are to be delivered when the Lockdown has been lifted but the fact still really that they have made huge money and still making more. They have refused to let the Pandemic affect their businesses as they try their best to remain relevant.
We won’t be making a mistake if we start the list with a popular Nollywood actress and a skin therapist Briggett Misaa. We can also call her one of the leading skin therapists who is very popular both in Nigeria and Dubai. Her job is to make other ladies look extremely beautiful, and to make their skin glow, just like her skin. And can categorically tell you that she is doing just that. Many of her clients constantly come out to testify to how good her products are and how effective she is when it comes to Skincare issues. Which is why she still enjoys more patronage from them during this Lockdown period.
You have to be new in Lagos not to know Susan Channel’s cream brand. It is owned by former Nollywood star, Susan Channel. She is one of the biggest Skin therapists in Lagos.
Can we talk about female entrepreneurs dominating social media and not mention Toyin Lawani? She is one of the biggest Nigeria Female Entrepreneurs who has her hands on many businesses that are all doing so well. She is also one of the most sought after female designers for the rich. Her cream brand is also doing so well. What about her styling profession? Toyin Lawani styles the high and mighty. She is also one of the female entrepreneurs that is still making waves and huge sales. What about Abimbola Afolayan, the Nollywood star who also doubles as a beauty therapist? She is not also left out in the list.
Did we forget to mention Jadesola Abiodun Odunmosu popularly called Jadesh Skincare?. She started her skincare line, over a year ago and she has already proven to be one of the best. Beautiful and flawless Jadesola is a perfect example of what she does. Whenever you see her, you can’t help but admire her beautiful, spotless, and glowing skin. Not only is Jadesh beautiful, but she is also blessed with a perfect physique.
Jadesh makes people turn 360 whenever she storms an event due to her flawless skin and she has made it her job to make other women look good too. She helps people to achieve their desired skin colour without any blemish. Her products are 100% organic and they work effectively. It is also important to note that, Jadesh Skincare also sells the product for caramel skin and dark skin people, Babies and teens are also not left out because they have every product that suits different skin types. Biodun Onilogbo the ceo of beedaisyhair, she is another young entrepreneur that is doing well in her business.
What about Kikelomo Onipede? She is the beautiful CEO of that popular Kaftan and boubou brand known as Kik’s place. Her brand is one of the most sought after fashion brands on Instagram. The simplicity in her collections make her stand out, she makes sure her client look trendy and gorgeous despite wearing a boubou or kaftan. Bisola Yusuf, the pretty Ceo of Beesol luxury skincare is one of the most sought after skin therapists in Lagos. And she is also popular on Lagos social scene.
Another Lagos young pretty babe whom many reckon with is Masidat Kassim Asiru, the CEO of Pink Divas In Lagos. Not only did ebony pretty daughter of foremost Lace producer, but Alhaji Lanrewaju Kassim also made a big name for herself with her brand. She has also registered her face on the Lagos social scene.
Akinola Oluwatomiwa Balqees is the C.E.O of the Miwa Signature Palace, and she is popularly known as the Kayamata Goddess”. She is not just the regular Kayamata seller, she stands out of the Crowd blessed with beauty and Brains. She is one of the most patronized entrepreneur rights because a lot of women who want to improve their sex life and also make their husbands stick to them, now rush to her.
What about Jane of Jenny’s Glow Skincare? She also made the list. She is one of the biggest skin therapists that many celebrities patronize although she is based in Benin but she still enjoys patronage from people all over the world because of the uniqueness of her products. Have we mentioned the Popular Curvy and sexy actress, Anita Joseph? She is the brain behind a top waist trainer Brand called Hourglassshape.
What about the flawless and pretty CEO of Creamys Hair Aduke? She is very popular because she has her customers among the rich and celeb babes who want their hair to stand out. There is no way you go through her page and not fall in love with her products. Did we forget to mention the pretty wife of Lagos Prince Korede Oloto? She is the brain behind the popular Fashion brand, Korad Closet.
Other young celebrities that are doing very well in their businesses during this lockdown period includes, Moronike Modinat, Tosin Sokunbi. Biola Mudasina( abishine jewerly), Taiwo Aberuagba and Kehinde, Tope Oguns, Tobi Atinaro, Abiola of Abibisstinces, Eniola Ajao, Tinuke Ayelowo, Adeola Adesanya, Ore Odunbaku, Bioye Ipaye, Akorede Rashidat, Sade Ajao, Fatimo Issa (Famto), Bolanle Sosanya, Biola BAKARE and Bola Towobola, Ona Fabrics. There is also Kehinde Akinrinmade (Kennyrhoda blogs and Kenny Rhoda foundation), Bisi Yusuf Alamu(Ceo of Midakmart),
Dele Odun( CEO of Just colors), Tosin Ogunderin(ceo fabrics by Tee). Lets add others like Shakira Balogun (Bunnies Bess fabrics boss), Rukky(Rukky hair), Yemi Lawal (Construction giant). Itunu Aribisala (CEO of the versatile bay), Yemi Lawal, Wura Adele, Jumoke Sajowa, Mojisola Fashola, Yetunde Wuraola, Wonuola Aina(La Maizon La Maizon de zuri), Kemi Adamu (The fabric room), Rhally Fabrics, Rosemary Inegbese, Kemi Fadipe, Jane of Janememaglitz, Fatima Akinyera, Rafiat Abiodun, Adeola GiwaBakare, Donnes, Tolani Shoda, Titilayo Fasasi CEO Wigsbytiti and many others.
–TOYIN OGUNDIYA
