The international drinks festival brings the beverage industry’s top-notch professionals and consumers together for a groundbreaking experience geared towards moving the drinks business.
More than 10,000 Consumers and 5,000 professionals will get the chance to meet with over 200 Exhibitors at the International Drinks Festival from December 1st – 3rd 2017 at Federal Palace Hotel, Victoria Island, Lagos.
The festival will provide insight on current trends in beverage production, marketing, government policies and distribution. There will be great networking for participants at the festival.
VENUE IS FEDERAL PALACE
This is an opulent and luxurious 5-star hotel in Lagos, Sun International’s Federal Palace is conveniently located in the heart of Victoria Island’s commercial district.
Catering for the corporate traveler, guests can expect excellence service and facilities.
Federal Palace hotel is equipped with world-class facilities like free Wi-Fi, convenient parking space, car hire, swimming pool and fitness center to help create a memorable experience for their guests.
ABOUT BALMORAL ROLE
Balmoral Group, a 360 events solution company is an established and expanding integrated agency working across the spectrum of live events. Design, planning and execution. We handle a diverse portfolio, offering services to a number of industries, encompassing Event Management & Promotions. Exhibitions and Marketing Communication.
WHY YOU SHOULD ATTEND:
The largest drinks festival gathering in Africa • Free Tastings • Acquire knowledge at the Masterclass and Summit • Discounted Sales • World-class entertainment.
Why Exhibit: • Network with over 15,000 professionals and consumers of the licensed on-trade business • Industry’s key decision makers will be in attendance • Benefit from International Drinks Festival marketing campaign • Be a part of the largest drinks exhibition in Africa • Take advantage of seminar branding opportunities.
WHO SHOULD ATTEND
- Professionals within the hospitality industry • Mixologists • Club owners • Hotel owners and Managers • Brand Managers • Liquor and Soft Drink Buyers • Sommeliers • Bartenders – Restaurant and Bar Managers •Bottling Companies • Consumers.
WHO SHOULD EXHIBIT
- Drinks brands • Suppliers • Merchants and wholesalers • Brewers • Importers • Manufacturers • Service providers
BENEFITS OF EXHIBITING
- Opportunity to distribute product samples • Increase sales • Gain direct access to the press •Conduct market research •Allows direct customer and market interaction •Promotes a positive image • Opportunity to provide marketing materials and giveaways to winners •Promotion on website and social media platforms •Delivers great ROL •Increase reach and exposure to new clients, customers and business • Puts business in-front of target market • Supports sales and promotion campaign • Create positive PR and raise awareness of the organization as a whole.
Whether you are into drinks sourcing, production or management. the International Drinks Festival is an event you don’t want to miss.
ABOUT THE NIGERIAN DRINKS INDUSTRY
Nigeria is Africa’s most populous country. According to WHO 2015 report “the Nigerian population is estimated at 182.2 million with 56% of the population of drinking-age”. “Nigeria is Africa’s largest alcohol consumer accounting for 36% of Africa’s formal alcohol market”- Deutsche Bank Market Research. The country is a ready market for the beverage industry. The Nigerian beverage industry continues to thrive despite the global economic recession.
With a growing middle class, an active night life culture and the emerging young consumers, Nigerians are adopting consumption patterns similar to Western countries and are increasingly developing preference for premium brands.
SPIRIT & MIXERS
“Nigeria’s spirits market is estimated at $2 billion and increasing at 6% average year-to-year since 2007.
Imports accounted for approximately $500 million in 2011” (USDA 2015). Spirits and mixers constitute 45% of the total market share. “Spirits in Nigeria is seeing strong volume growth due to the wide range of products available in the category ranging from affordable to expensive brands” (Euromonitor).
BEER & CIDER
Beer accounts for 55% of the total alcoholic beverage market share. The Heineken 2016 first quarter results show that Nigerians are drinking more beer as opposed to the previous year. Euromonitor International also reports that “the alcoholic drinks market is getting more competitive in Nigeria”.
WINE & CHAMPAGNE
Euromonitor disclosed that between 2006 and 2011, the champagne market achieved a compound annual growth of 22%. Accordingly, the total champagne consumption reached 752,879 bottles (75c1) in 2011. higher than consumption in Russia and Mexico. thereby placing Nigeria among the top 20 champagne markets in the world.
SOFT DRINKS
Euromonitor International, a business intelligence company reported that 38.68 million litres of soft drinks were sold in Nigeria in 2016. Based on this statistics, “soft drinks are expected to see positive sales growth between 2016 and 2021”. (Euromonitor).
TEA & COFFEE
Euromonitor predicts Nigerians will drink more than 1,000 tons of coffee in 2020, 23% higher than year 20l6. Coffee consumption in Nigeria is growing as the population urbanises and as the working environment becomes more formal.
