CHI Limited, Nigeria’s market leader in fruit juices and diary, producer of the only 100% fruit juice brand on the local shelf, has unveiled its new marketing communication campaign tagged ‘#BreakfastWithChivita100%. This is part of efforts to reinforce its flagship’s brand proposition and drive awareness initiatives for a complete healthy breakfast. For a brand that has consistently churned out a variety of exciting campaigns, the new #breakfastwithChivita100% television advertisement is a step higher in terms of messaging, production quality and unique delivery style.
The look of the television advertisement showcases the creativity and strategic intent of the brand managers as every quality of Chivita 100% fruit juice is portrayed with sublime imageries. It also engages consumers by showcasing internationally renowned football stars like Wayne Rooney, Juan Mata, Marcus Rashford and Eric Bailly. The television commercial which is currently been aired on terrestrial and satellite channels portrays a brilliant depiction of these football stars engaging in amazing soccer artistry as they are teleported into a Pinball machine.
Over the years, Chivita 100% has successfully dominated the moral high ground as the best pure & natural fruit juice in the mind of the Nigerian consumer, always aptly reinforced through its memorable and lovable communications. The brand comes in 6 variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple and Orange Mango and in 1 litre, 315ml and 200ml pack sizes.
