At the forefront of the global data revolution, City People Magazine proudly honours David Ajiga with the 2022 Data Science & Analytics Impact Award, recognising his extraordinary contributions to data science and its transformative role in financial services. Selected from a highly competitive global pool of 100,000 candidates, David Ajiga’s extraordinary contributions have significantly advanced the field of data science and analytics, particularly in financial services. His expertise in customer segmentation, predictive analytics, and operational risk oversight has driven measurable improvements in business processes and risk management.
At the time of this award, David works at Discover Financial Services, where he spearheads critical analytics initiatives that enhance validation accuracy, automate complex testing processes, and deliver actionable insights that reduce financial exposure and improve risk insights by 20%. His leadership in developing customer segmentation models increases targeting efficiency by 25%, while his automation of reporting saves 30 hours monthly in manual analysis. David’s work exemplifies the power of data-driven decision-making to optimise operations, mitigate risks, and enhance customer engagement at scale, positioning him as a standout leader in the global data analytics community
David’s research, “Cloud-Based CRM Systems: Revolutionising Customer Engagement in the Financial Sector with Artificial Intelligence,” published in the International Journal of Science and Research Archive, presents a groundbreaking framework that integrates machine learning and cloud technologies to enhance customer relationship management. His work enables financial institutions to automate personalised services, anticipate customer needs, and deliver real-time, explainable analytics—dramatically improving customer satisfaction and operational efficiency.
What distinguishes David’s contribution is the accessibility and scalability of his approach, designed to benefit not only large, well-resourced organisations but also mid-tier institutions seeking modernisation without complexity. His commitment to transparency and customer-centric AI bridges the critical gap between innovation and trust in today’s digital economy.
City People Magazine acknowledges that David’s research has already influenced CRM modernisation strategies, driven new investments in AI-powered customer profiling, and reshaped long-term data strategies across the financial sector. His work exemplifies the future of intelligent automation and data democratisation, inspiring both scholars and industry leaders to rethink how data can deepen human connection.
“David Ajiga’s research transcends theory to deliver tangible, real-world impact,” said Wale Lawal, City People editorial lead. “His blend of technical expertise, ethical insight, and practical application defines the new generation of data science leadership.”
By awarding David Ajiga the 2022 Data Science & Analytics Impact Award, City People celebrates a visionary leader whose work is not only advancing the discipline but also reshaping digital engagement across industries and borders. David Ajiga stands as a bold, principled, and profoundly influential leader in data analytics.
