Big Bull Rice recently unveiled a new holographic seal tape on its 25kg and 50kg packs, and consumers are already singing its praises. This innovative measure, aimed at combating counterfeiting, ensures that customers can now easily verify the authenticity of their purchases.
The introduction of the holographic seal tape has been met with widespread approval, from major distributors, wholesalers, retailers, and consumers.
This act represents a significant advancement in consumer protection and also enhances the security of Big Bull Rice products and strengthens consumer trust. The seal’s tamper-evident features ensure that any attempt to compromise the packaging is immediately noticeable, offering an extra layer of assurance to buyers.
Chukwuma Nwosu, a wholesale foodstuff trader, expressed his satisfaction with the new seal. “I’m happy that I can differentiate Big Bull Rice from counterfeit products through this new holographic seal. Customers trust the brand more because of it. They are usually worried about fake products, but this gives them reassurance and confidence to purchase.”
Mrs. Bola Afolabi, a mother of three, also shared her relief. “So many products have been compromised in the Nigerian market, and getting authentic and healthy products is now a chore. I want the best for my family, and I am happy Big Bull Rice has taken this proactive step. I can now purchase rice without fear of purchasing a counterfeit product.”
Probal Bhattacharya, Chief Marketing Officer, TGI Group, emphasized the positive reception. “Consumers have responded very positively to the new holographic seal tape, and we appreciate their commendations. Our consumers have also reached out with numerous positive feedback. This response motivates us to keep our consumers’ interests at heart, regardless of market challenges. We remain committed to providing our consumers the best quality and state-of-the-art technology that ensures product integrity,” he stated.
Deepanjan Roy, Executive Director, TGI Group, highlighted the company’s dedication to quality and authenticity. “The positive feedback from our customers and distributors regarding the holographic seal is very encouraging. It reaffirms our commitment to upholding the highest standards of quality and integrity,” he added.
With the new holographic seal tape, Big Bull Rice continues to set the standard for quality and authenticity in the market. Consumers can now shop with confidence, knowing they are purchasing genuine Big Bull Rice products.
Big Bull rice is Nigeria’s foremost parboiled rice. Big Bull is premium milled, stone free, with an excellent swelling index that retains the natural taste & texture of goodness from the Nigerian soil. An absolute cooking delight with the best texture, uniform size and shape; each grain is highly nutritious, rich in B-vitamins, Iron, Dietary Fibers and Protein, with low Glycemic Index for a healthy consumption. Big Bull is the ideal choice for a great tasting rice dish, be it jollof rice, fried rice, white rice, coconut rice and many more. Available in various consumer-friendly pack sizes nationwide.
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