Globacom Unveils Boxing Champ, Anthony Joshua as Brand Face

In conjunction with the world boxing champion, Nigerian born Anthony Joshua, Globacom has produced what can as well easily become a couple of the most powerful television commercials ever to come out of the part of the world. The leading telecommunications operator premiered the TVCs before members of the media at an event at Eko Hotel and Towers last weekend to the awe of everyone present with its world-class production and message. 

It was an event that introduced the boxing champ as the new global icon of Globacom as well as the media plan of the company going forward. It is by no means a mean feat to sign on such as personality as brand ambassadors. The TVCs featured snippets of Joshua in different training modes and some of his fights while he narrates how the Nigerian grit and fighting spirit has carried him along. 

As far as he is concerned, his fighting spirit is an embodiment of how
Globacom has conquered all odds and become a powerful and superior telecommunications company in the scheme of things not just in Nigeria or even the African continent but in world. He ended the first TVC with the Wakanda salute as he says “Naija, I hail o” and the second one with “Glo I hail o”.  The TVC will soon start running on television stations around the Nigeria, Africa and the world. 

Meanwhile, the company also unveiled an ambitious plan for the future which further carries the company to greater heights as Africa’s most advanced telecommunication network. 

The Group Chief Technical Officer of the company, Mr Sanjiv Roy disclosed that Globacom has flown about 26 flights of equipment weighing more than 2600 tons in just the past twelve months. In order to further improve Quality of Service, Globacom is also deploying more than 2000 Base Transceivers Stations and 6000 batteries to go along with it.

Globacom will also further make its 4G LTE network available in Nigeria with the deployment of the 1800 MHz band to add to its original 700 MHz band to allow millions of more people to have access to the network with their available handsets instead of having to only look for a handsets that are capable of the 700 Mhz which it deployed originally with. He noted that though the latter is more superior, they also deploying the former in order to allow more people get on the network with the phones they already own. 

After the success of the Glo 1 submarine cable which runs all the way from Europe to Nigeria, Globacom will also move forward with the deployment of the Glo 2 which will run from Lagos to Akwa Ibom as well as branching off into other southern states to further make broadband data affordable and accessible. There remains the possiblility of Glo 2 entering Cameroun at any time too.
According to him, Glo plans to swap old equipment with better and quality ones so that subscribers can have better services. There will also be new enterprise products to cater for the need of small, medium enterprises to be initiated this year. 
The Deputy Chief Operating Officer, Technical of the company, Mr Bisi Koleosho had earlier disclosed that Globacom is ensuring that Nigerians are not left behind as the world marches forward in digital services. According to him, “having ended 2018 on a very high note, retaining our position as the second largest operator with a remarkable 45.3 million subscriber base, we have resolved to further enrich customer experience on our network with these new offerings.”
In a captivating presentation, a senior manager in the marketing communications department of the company, Mr Sola Mogaji used a holiday embarked upon by his wife,  Lola to Elmina Castle in Ghana to illustrate some powerful offering by Globacom which are available for Nigerians to take advantage of the Globacom network. These services include Glo Mobile Money, Glo Connect, Glo World Connect and Glo Health Care. Also available to make access to the network seamless, is Globacom’s Artificial Intelligence platform, Glo Titi. He explained in details how to access and utilise these Value Added Services. 

KELECHI OKORIE