In recognition of World Heart Day, Golden Terra Oil is amplifying its commitment to heart health with its ‘Heartful Choices’ campaign, an initiative that aligns with this year’s global theme, ‘Use Heart for Action.’ The campaign encourages consumers to make informed, heart-healthy choices in their daily lives, with a particular emphasis on selecting cooking oils that are good for cardiovascular health like Golden Terra Soya Oil, which contains beneficial nutrients like Polyunsaturated Fatty Acids (PUFA) that help lower cholesterol levels and reduce the risk of heart disease.
In addition to choosing heart-healthy cooking oils, there are other essential lifestyle choices that can help protect the heart. Regular exercise, such as walking, jogging, or engaging in cardiovascular activities, strengthens the heart and improves overall circulation. A balanced diet rich in fruits, vegetables, whole grains, and lean proteins is equally important. Reducing the intake of processed foods, managing stress, and getting adequate sleep are all simple yet effective ways to keep the heart safe and promote long-term health.
According to Probal Bhattacharya, Chief Marketing Officer, TGI Group, the focus of Golden Terra Oil goes beyond simply offering a product. “We are dedicated to enriching the lives of our consumers by providing oils that actively contribute to better heart health. Every bottle of Golden Terra Oil is crafted to deliver superior taste and tangible health benefits. We understand that making healthier cooking choices is a journey, and that’s why we’re committed to educating consumers on the role of heart-healthy oils in their everyday meals. World Heart Day provides a powerful platform to amplify this message and reinforce how crucial it is to use the right cooking oil for a healthier heart.”
Deepanjan Roy, Executive Director, TGI Group added, “Our consumers are at the heart of everything we do, and ensuring they have access to the best quality products is our top priority. More than just a cooking solution, we provide the benefits of a healthier lifestyle, thanks to the rich content of Polyunsaturated Fatty Acids (PUFA) and other healthy fats that support heart health. This unique formulation has contributed to the overwhelmingly positive feedback we’ve received from our consumers. They trust us to help them make better and healthier choices for their families, and that trust drives us to keep pushing for products that deliver true value.”
Golden Terra Soya Oil stands out in the market due to its high PUFA content, which is five times more than many conventional oils. This oil, made from 100% pure soya beans, offers a blend of taste and health benefits, supporting nerve function, boosting brain health, and strengthening muscles, all while promoting heart health.
As part of the campaign, Golden Terra is leveraging World Heart Day to raise awareness on how small lifestyle changes, such as choosing heart-healthy oils, can have lasting effects on cardiovascular health. Through digital platforms and consumer education programs, the brand is actively encouraging Nigerians to take heartful actions that can improve their quality of life.
Given that heart disease continues to be one of the leading causes of death worldwide, Golden Terra Oil‘s ‘Heartful Choices’ campaign serves as a timely reminder that protecting heart health begins with everyday decisions. Golden Terra aims to be more than just a product; it strives to be a partner in the quest for a healthier lifestyle.
Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various sizes, including 45ml and 1000ml pouches, 700ml and 1.4L bottles, and 2.5L, 4.5L, and 25L kegs.
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