Lagos is a city of endless opportunities, and its real estate market reflects that dynamism. To get an insider’s perspective, we sat down with Adejare Oluwadamilola Mayowa, a real estate professional with a background in Architectural Science from Lagos State Polytechnic. With a sharp eye for property trends and a deep understanding of the industry’s challenges, Mayowa shares key insights for first-time buyers, investors, and sellers looking to navigate the Lagos property market successfully.
Understanding the Current Real Estate Market in Lagos
“The real estate market in Lagos is booming, but it’s also complex,” Mayowa explains. “Investors and buyers must be strategic, especially with property verification and due diligence. One major mistake people make is not confirming the coordinates on a survey. Always ensure you chart the coordinates and, if possible, take your surveyor to verify them on-site. That way, you avoid land disputes and fraudulent sales.”
Where to Invest: The Next Hotspots in Lagos
When it comes to high-growth areas, Eti-Osa, Ibeju-Lekki, and Epe are leading the pack. “These areas are experiencing rapid urban development, thanks to major government projects like the Lekki Free Trade Zone, the new airport, and the Dangote Refinery,” he says. “Smart investors are already securing properties there before prices skyrocket.”
The Impact of Government Policies on Real Estate Transactions
Government policies play a significant role in shaping real estate transactions, sometimes unpredictably. “Regulation is necessary to maintain order in the industry,” Mayowa acknowledges. “However, one major challenge is the government changing land titles without notifying indigenous owners. This creates confusion and legal battles, which is why thorough documentation and professional guidance are essential.”
Marketing Strategies: What Works Best in Lagos Real Estate?
Selling property in Lagos requires a combination of digital and traditional marketing. “Social media is a game-changer,” Mayowa states. “Platforms like Instagram, Facebook, and LinkedIn allow you to showcase properties to a global audience. However, nothing beats one-on-one marketing—personal connections and referrals still drive the biggest sales.”
To attract buyers and investors, he leverages digital storytelling, virtual property tours, and targeted ads. “It’s all about trust,” he says. “People buy from those they believe in, so showcasing testimonials and success stories goes a long way.”
Challenges in Marketing Real Estate & How to Overcome Them
Like any industry, real estate in Lagos has its hurdles. “One of the biggest challenges is skepticism—people have heard too many stories of fraud,” Mayowa shares. “To overcome this, I focus on transparency. I provide clear property documentation, legal backing, and even arrange site visits for clients to see what they’re buying firsthand.”
Common Mistakes Buyers Make & How to Avoid Them
Many buyers fall into traps that could have been avoided with proper guidance. “The biggest mistake is rushing into a deal without verifying documents,” Mayowa warns. “Others include buying land with unclear titles or failing to check for government acquisition issues. I always advise clients to work with professionals—a trusted real estate agent, a lawyer, and a surveyor—before making any purchase.”
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Selling Property in Lagos: Tips for a Quick & Profitable Sale
For sellers looking to move properties quickly, Mayowa highlights key factors to consider:
1. Pricing Right – “Overpricing scares buyers away. Do market research and price competitively.”
2. Presentation Matters – “A well-kept property sells faster. Ensure it’s clean, painted, and appealing.”
3. Legal Readiness – “Have all documents in place—deeds, surveys, and titles—so there are no delays.”
4. Effective Marketing – “Use high-quality photos and videos to showcase the property.”
Standing Out in Lagos’ Competitive Real Estate Market
With so many realtors in Lagos, what sets Mayowa apart? “I bring an architectural background into real estate,” he says proudly. “That means I don’t just sell properties—I understand structure, design, and long-term value. I guide my clients to investments that will appreciate, not just what’s trendy.”
The Future of Lagos Real Estate: What’s Next?
Looking ahead, Mayowa sees massive growth in the next five years. “Lagos is expanding, and infrastructure is catching up. Areas like Epe and Ibeju-Lekki will be the new hotspots. My advice to new investors? Start now. The best time to buy property was yesterday; the second-best time is today.”
Adejare Oluwadamilola Mayowa’s passion for real estate is evident in every word. With a deep understanding of the market, a commitment to transparency, and a future-focused approach, he is helping to shape the landscape of Lagos real estate—one property at a time.
