Nigeria’s leading mattress and other bedding products manufacturer, Mouka, has been endorsed by the Nigeria Association of Orthopaedic Manual Therapists, (NAOMT), ahead of Mouka’s 60th anniversary.
The endorsement comes on the back of consistency in quality delivery and innovative mattress production which have characterized the brand’s market trajectory in Nigeria.
According to Mouka’s Chief Executive Officer, Raymond Murphy, Mouka is the country’s champion of healthy sleep culture, an attribute which its mattresses have consistently reflected in its 60 years of operating in the mattress and bedding industry.
This endorsement signals a ten-year partnership between the brand and the Association. Both parties signed a memorandum of understanding (MoU) to officially seal the mutual relationship Friday at Mouka’s corporate head office in Ikeja area of Lagos State.
Chief Executive Officer of the indigenous manufacturing company, said his firm’s partnership with NAOMT sets a new benchmark for the brand in quality delivery.
“This partnership comes in different ways, we are being engaged, to inspect our facilities, to ensure that our manufacturing facilities are of the first-class standard, and to ensure that the claims we make for the Mouka well-being products, the orthopaedic and semi-orthopaedic products are substantiated and not just loose marketing claims,”Mouka’s Chief Executive said.
He explained further:
“Obviously, we’ll work together to see what further developments we can bring forth in the future. The strength of this partnership is to see how we can technically work together to meet the orthopaedic needs of Nigerian consumers.”
National President of the Association, Dr N Onigbinde Ayodele, described the endorsement of Mouka as an offshoot of a detailed assessment of the brand’s orthopaedic mattresses. According to him, Mouka orthopaedic mattresses depict a high production standard which other players in the industry are yet to match.
“Mouka has improved the foam materials to orthopaedic standards that will meet the needs of the community of people using the mattresses. They have made a lot of improvement on the orthopaedic mattresses that you cannot compare them with other mattresses. There’s a wide difference between Mouka and other mattresses, “Dr Onigbinde said.
NAOMT President further remarked:
“Before we decided to endorse Mouka foam, we went round to inspect the production process and we have seen that it meets international standards and it is very comfortable for people using it. For now, this is the only product we have seen, inspected, and tested; and we have found it to be compliant of orthopaedic standards and best for usage in all homes.”
This partnership also marks the beginning of a new packaging era for Mouka orthopaedic mattresses as they would now come with the logo of NAOMT and in commemoration of Mouka’s 60th anniversary.
Meanwhile, Mouka recently launched Comfort -a – Home initiative to celebrate decades of brand excellence and market dominance in Nigeria. The initiative which is part of activities marking the brand’s 60th anniversary seeks to comfort homes with free donations of Mouka branded mattresses in line with the company’s Corporate Social Responsibility programme. Under the initiative members of the public are expected to nominate homes they believe deserve to be comforted with donations of free Mouka mattresses between October 1st to 31, 2019.
Mouka is the maker of Mondeo Spring, Orthopaedic regal, Comfy, Flora and Dreamtime mattresses and Mouka Mozzi repellent, the latest on the list of its innovation.
This endorsement by NAOMT is believed to provide another leverage for the sustenance of the brand’s leadership position.
