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With 50 New Projects, As Countdown Begins
The Ooni of Ife, His Imperial Majesty, Oba Adeyeye Enitan Babatunde Ogunwusi will be 50 soon and his plans is to celebrate with 50 in a few days and he plans to celebrate it with 50 projects. Recently he granted some journalists an interview where he revealed his plan. Below are excerpts.
You will be turning 50 in a few days time, how are you planning to celebrate it?
Clocking 50 is beyond celebration. It is beyond the normal routine of what is expected from everybody. For this, I want to showcase 50 iconic projects as I turn 50. Those 50 iconic projects are very impactful projects that cut across every sector and are also very impactful to human endeavours.
Many people don’t really know what I do. Even before I became the Ooni of Ife in the last nine years, God has used me to set up very strong and formidable projects all over the world. I want to showcase that to the world, for the world to see that truly, you can be on the throne and still impact lives.
The projects cut across so many strata of race, ethnic and even religious beliefs. When I do the unveiling, people will have a better understanding about who I am.
Many people see me in different light.s It’s like half cup full and half cup empty but I have been very focused. One of the projects that God has actually used me to do is the revolution in the fashion industry. I see myself as a team player, especially when it comes to promoting our home made goods in the area of textile.
For example, my queen, Olori Aderonke, who has been industrious and very resourceful at anything she does, has been able to anchor the Africa Fashion Week very well. Also is the emergence and manufacturing of Adire textile. We have a hub and with it, we have been able to do a lot. The hub has been able to showcase a lot of good things that can come out of our dear country Nigeria.
Truly, we need to believe in our country. We are not very serious in Nigeria. The only due we owe as a nation is patriotism. If we are very patriotic, we will realise that we will go very far. It is better we know that patriotism is what will take this nation out of the current doldrums. To me, the textile hub is a project I believe in so much. The Adire Odua followed the passion of Olori Aderonke which is African Fashion Week London. I can tell the world that it is actually what brought us together about 12 years ago.
We pretty much started it together. It wasn’t my idea, I only support her. I can say it boastfully and with all humility, that I have been the only consistent supporter. So from day one, I know that every year, I must do something. That has made us stronger together as friends, aassociates and now as husband and wife. I am very proud of what she does because I like surrounding myself with very resourceful people. She is one of the best and greatest minds that is so resourceful that I have ever come across. I am looking for a day to celebrate her but that will be topic for another day.
What I did was to partner with her to become a formidable force to be impactful. So, out of the 50 projects that I want to showcase, one of it is the Adire Odua textile. We have been able to spread it across the world, to so many western countries. The Adire Ooni is 100 percent made in Nigeria. The only two components that are not here is maybe the importation of dye but we have our own material too which is indigo. We are doing further research on how to bring out an industry that will be making dye because we still import those items. Aside that, every other thing about Adire Odua is 90 to 95 per cent locally made.
I keep asking our people why we keep talking about dollar. Dollar is not our legal tender here but it going up every time. We are not a serious country. Some people here in Nigeria, even the water they use in bathing is dollar based. I am serious, some very wealthy Nigerians bring water from out of the country. They say the water must have some level of alkaline and all. As small as toothpicks, some people import it. It s really a big issue as a nation.
Everyday that I wake up, whatever I do, especially what I put on, I ask myself if it is justifying ‘proudly Nigerian’. If everybody can be doing that, including you the media people, the demand for dollar will go down. The day every Nigerian will say enough is enough to imported goods and focus on what we can produce in Nigeria, that is when we will become a better nation. That is what is bringing the topic of African Fashion Week in London, Nigeria, Brazil etc. We are also taking African fashion week to the Caribbean and all over. We are telling people that it is a brand that came out of Nigeria that is an international now. We have seen big brands that come from other countries, which brands have we grown from this our nation? How are we impacting the country by developing employment for the youth. In the past 20 years we have grown over 60 million in population.
So for me, I will showcase 50 projects that God has actually used me to pioneer. We will show how it has helped people in the areas of the health sector, entertainment, manufacturing, education etc. Many people don’t know that I have a university called ‘Ojaja University’. I am putting together one of the best hospitals in the world here in Nigeria. A hospital where we will handle real emergencies without issues. The hospital has the best of everything. We will align with some foundations that can help when patients cannot meet up with demands of their treatment. It’s a place patients will be treated first before every other bureaucracy. It’s located in Lekki Phase One.
It’s one of the projects that I am going to showcase for my 50th anniversary. I didn’t even know how I achieved 50 projects. That’s the highlight of my 50th birthday. For me, it’s beyond being a king. For me, it’s service to humanity and God almighty will uphold it all.
When is the actual date for your birthday?
My birthday is on October 17. Culturally, a King of my status shouldn’t normally celebrate birthdays, but because I am tying its significance to the projects to benefit humanity, I am celebrating it with the whole world.
Do you feel 50?
No, I don’t. I am very restless. To me, it’s all about numbers. Normally on this throne, I am not supposed to celebrate my birthday but because of the youth advocacy things I do, I should cancel my age and celebrate only the days that I am on the throne. This is because I am a father to all, whether you are old or young. For me I want to use it to pass a legacy message to the younger people to show them that you can achieve things at a particular time. Always ask yourself, how impactful are you in whatever you do.
You are stylish. Tell us about your personal Style…
It is the call of the throne that is making me dress like I do now. Dressing in all -white indicates, purity, spirituality, clarity and a very strong connection to my spirit head. On my own, I have added some panache and refinement to it. For me, when you look at me from head to toe everyday, everything I wear is 80 to 90 percent made in Nigeria. I am a also cobbler. When I was a kid, I went to learn shoe-making. I still make my shoes till date. I design all my shoes till date.
You do the drawing or sketch of your shoes?
I do the drawing. I choose the materials for the shoe. My regalia is Aso-Oke from Ilorin. I know my suppliers and I don’t pay them in dollars. I pay them in naira. The embroidery in the Aso-Oke is made by the same manufacturer. The satin part of my regalia is made in Aba. My Beads are from Ife. We are known for coral beads in Ife, so they are made in my community. I go as far as Ekiti, Benin, Ibadan to get my beads done.
I don’t wear wristwatches because Time belongs to God. I don’t relate to time like that. There is Value in time. For me, every second counts, so why should I be looking at it every second.
The beads on my hands are made in Nigeria. I have been very consistent with them. I just try to add a little bit of style and modesty. The shorter necklace is bronze technology. It is very spiritual. The Gold I wear is from my community and Ilesha. I am happy that the Nigerian government has started doing partitional Mining. They buy Gold from miners to use for transaction. So, we are heading somewhere.
Before, they used to send it outside the country. I have been shouting about this for a long time that we can make these things transactional. Instead of us to be looking for dollars, we have gold here. Let the Nigerian government continue to buy it in naira and value or store it in dollars. If federal government had paid attention to this, we would have been the greatest bullion collector of gold in the world. Nigerian gold is the best in the world but a lot of people don’t know. My crown has cowries there. Olori Aderonke have tried to style me in Adire but I told her I need it in white, so she is still researching. I wear the Adire if there is need to add it to my attire. I implore all of us to be conscious of our nation. The new national anthem is much stronger. Be patriotic. Buy made in Nigeria goods.
Do you miss your former fashion and style, like your jeans and t-shirts?
Of course, I miss it because it’s a means for me to keep simple. I uphold the spirituality of the Yoruba people and so I don’t have the privilege that some other kings have. I miss it so much but it is what is. I have to wear white all the time and I cannot even switch off light. Everything must be white.
People try to compare you to the former Ooni of Ife, saying that the former Ooni did not shake hands with certain people or be in certain places or parties, what do you think about it?
At some point, I used to bother about what people say but I don’t bother any longer. I focus on what I want to achieve now. Maybe when I present the 50 projects I have soon, many people will know that I don’t have energy to bother about such things. I keep my eyes on the ball, very focused so that I can get things done.
Comparing me with my predecessor, there was no social media then. My predecessor was my father of blessed memory. During his time, there was no social media but he was a very powerful socialite. Even, he socialised more than I do, but there was no social media then, only Television and newspapers. There is a mysticism around throne of Ooni, very strong but these days, if you don’t blend Tradition with Modernity, you are going to lose out. The mystery is there, if you want to scare people away, then how do you want development for the youth?
How do we relate with our people? We need to grow a lot of people in this country. The mysticism is there, I don’t dilute it, but I manage the two and that is what I stand for. I said it that I want to blend Tradition and Modernity when I ascended the throne. I woke up today and saw that on social media, people saying that I went to Davido’s wedding party and also that people were shaking my hand.
I laughed because it is just news. We all know news is news depending on how you want to spin it. I want to spin any bad news they say about me to good things. People like to talk about me a lot, but they know little about me. That has helped me shield some of the achievements that I will be unveiling soon.
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