•It’s Called Big Border Chantilly HOH
•List Of Women Who Wear & Sell Them
HOH lace is one of the luxury fabrics you will find in some women’s wardrobe right now. It has become a sort of fashion statement for everyone who wants to belong. If you are a regular Owanbe person, you will have noticed the new crave of a certain lace which is worn by certain set of celebrities at parties. Some have left the level of the regular HOH lace, it is now the expensive big border chantilly HOH Lace many women are crazy about. It’s price is within 2000 or 2500 dollars which is like 1 million naira upwards.
It is not a lace you see everywhere, it is mostly worn by celebrity women who know its worth and value. It is very durable and can last a long time. It is an Austrian lace, premium and expensive. The first set of HOH lace then as at 2019 was between the ranges of 350k and 500k but the new one now is in millions.
One particular trend at parties now is that some set of clique of friends always storm parties in this lace. Infact, apart from aso ebi which are picked for parties, the celebrant always has some set of friends who she will wear the lace with, as change of cloth and they call it Aso Ijo. It has now become a sort of competition between women to outdo themselves at parties. The lace comes in different colors and embroideries depending on the type.
Luxurious is the apt word to describe HOH Chantilly Lace which happens to be the most sought after party fabric by the high and mighty in Nigeria. This lace is not new in the Nigerian market but the rate at which top socialites and celebrities crave for it will make you want to have a piece in your wardrobe. To call this lace the official clothing of the high society is like stating the obvious. But why would these ladies rather buy the big border HOH lace which costs about 1milloion naira instead of the regular HOH worth 450,000 naira? Well, the reason isn’t farfetched. This luxurious fabric sets them apart from the regular HOH crowd. It gives them panache; anyone who sees them at parties flaunting their big border chanttily ‘HOH‘ lace would easily know that this class of women have loads of money in their bank accounts. This lace has been making big statements at parties as many celebrants now opt for it while it is now the in thing for many photoshoots right now.
Big bordered chantilly HOH lace stands you out wherever you are and you become easily noticeable because of its richness and glamour. There are some set of fabric merchants who deal extensively in this lace, many of them supply this lace as Aso Ijo for their clients and some just clothe up their respective clients for their parties or any outings. You must be very deep in the knowledge of selling lace before you can trade HOH because not only is it only capital intensive, you can be tricked to buy the not so quality HOH brand. Infact social media like Instagram have made many women who wear and who trade in HOH lace become more visible. Many A-list parties are now dominated by some set of women who always want to look outstanding and outshine others wearing this expensive pieces. The Doyen in the fabric business is Mrs Dupe Sagoe, Give it to her, she has etched her name in gold and has been recognized time and time again as a foremost textile merchant who hit it big selling high end luxury laces especially HOH lace. She is also the sole franchise to Sagoe Gele which has become one of the stable headgears in the country. She has clothed countless celebrities and her aso ebi has been rocked at many parties for years. At 80, she is not slowing down and one unique thing about her brand is that you can never find 2 of her clothes. She has the sole franchise of her designs and deals directly with the HOH company in Austria that makes her exclusive designs.
Sisi Dupe Sagoe is regarded as one of the notable matriarchs within the Lagos social establishment. Over the last few decades, she has proved to be the only fabric merchant in Nigeria, who boasts of having a solid and rich clientele base. Virtually most, if not all notable society women, source for their lace fabrics from her. Even those that resell buy from her.One tends to appreciate the enterprising spirit in this ageless society matriarch when one understands that she has dominated the textile industry for over fifty years. Not only are her wares exclusive, they are also durable. Till date, she remains the only African textile merchant who has been honored by most of the textile firms in Switzerland and Australia. One of the greatest honours bestowed on her was the branding of the popular HOH Swiss headgear, Gele Sagoe, with her name.
This outfit has been seen on many celebrity women and also those who deal in them.The beautiful wife of Globacom boss, Titi Adenuga has been seen several times rocking this big border HOH lace, she sources for her fabric from Olori Bolanle Ogunsanwo, the brain behind Fabrique Plus outfit, Fabrique plus CEO has also clothes some important personalities who trusted her brand, she has been seen at the fore front dominating parties and practicing what she preaches. She storms parties in her exquisite big border Hoh fabrics. She deals directly with HOH company in Austria and thereby you can not see two of her pieces anywhere. Many of her powerful clientele are Yemisi Busari, Lagos former PDP Deputy gubernatorial candidate, Mrs Anana Emmanuel, the pretty wife of foremost board room guru, Chief Bode Emmanuel, Mrs Roli Adeniyi and many others.
Some celebrity women who have also glowed in these outfits to mention a few are Lagos society woman, Shade Adesoye, Hajia Bola Shagaya, Chief Mrs. Rose Odupitan, Morounmubo Bakare, Mrs Obi, House of Phreedah CEO,Farida, Lara Dende, Ele Balogun, Abiodun Alabi, chief Mrs Shade Balogun, Alhaja Olaore, Emmanuella Ropo Ayinde Marshal and many others.
What about SAS Textiles, Kubis fabrics, Morkal fabrics, they deal in this expensive laces and also wear them. What of Chief Mrs Bewaji Kuku who reigned supreme in the 70s and 80s and still relevant till now? They are all making waves with their unique big border Hoh lace which is being patronized by selective celebrities.
Trending on Instagram with this luxury big border chantilly laces are Elsie Fabrics, owned by Jumoke Animashaun, one of her biggest client is Olori Sekinat Aramide, the pretty wife of Oba Saheed Elegushi. If not for aso ebi, You can hardly see Olori rocking any other piece apart from this HOH laces, infact her love for the fabric has also made her once rocked a customized embossed multicolored HOH lettered design. She sells varieties from Hoh laces, from net lace, sequence lace and Chantilly Hoh lace and now the big border laces. The CEO of Bismid Cosmetics is also one of her unique customers. She rocked Elsie’s Hoh fabric for her mother’s burial few years back. Tope Adebutu also patronizes her. What about Fabricbyhaloolas outfit owned by Hon. Habibat Lasisi, she also has a long list of people who patronize her. She also sells this luxury pieces. What of Lagos celebrity lady and top fabric merchant, Lara Alfred, the CEO of Rinimes Ville fabrics, also stocks unique pieces of this big border HOh lace. She stunned in some pieces for her birthday few weeks back and she looked beautiful in its them.
Another woman who also stocks these fabrics is Jumoke Oyeneyin, the brain behind Jhummy Exclusives. Her pieces have been seen rocked by many society women. She also wears this expensive fabrics. Some other women who also rock this fabric are Bunmi Agbeni, CEO of Bismid Cosmetics, Mrs Keji Atoyegbe, Yeye Lanre Batlan,Lara Ashabi of Larritt Shoes,Olayinka Latinwo, CEO of Classiq jewels, Mojute, Yetunde Alubankudi and many others
Chantilly lace is a handmade bobbin lace named after the city of Chantilly, France, in a tradition dating from the 17th century. The famous silk laces were introduced in the 18th century. Chantilly lace was also produced in the 19th century but this one was actually made not in Chantilly area but in the French Norman town Bayeux and in Belgium. Chantilly lace is known for its fine ground, outlined pattern and abundant detail. The pattern is outlined in cordonnet, a flat untwisted strand. The best Chantilly laces were made of silk, and were generally black, which made them suitable for mourning wear.
White Chantilly lace was also made, both in linen and silk, though most Chantilly laces were made of silk. The black silk Chantilly lace became very popular, and there was a large market for it in Spain and the Americas. Chantilly and the Spanish laces such as blonde lace were the most popular black laces. Little white Chantilly lace is the use of a half-and-whole stitch as a fill to achieve the effect of light and shadow in the pattern which was generally of flowers. Chantilly lace remained popular in the 19th century, when every fashionable lady had a black or white Chantilly shawl, made in Brussels or Ghent. The owners of HOH brand in Austria, Hoferhecht Stickereien where the abbreviation is derived from is a family owned company of 4 generations which has been in existence from 1880 till now. The over 140 years brand celebrated their anniversary in an iconic way when they turned 125 years in 2005.
The brand HOH Hoferhecht Embroideries stands for creative high-end embroideries, especially sequins. Own designers, innovative ranges and an interesting archive enable Hoferhecht to offer wide inspiration and unlimited possibilities for individual developments. They make exclusive, high-fashion and innovative embroideries for the world’s fashion and luxury market into the hallmark of their company. If you are a first-time buyer of Hoh lace, you need to be careful not to buy the fake, the original Hoferhecht products are only guaranteed when branded with the Austrian Quality Sticker and marked with HOH-Label and red ribbon. They sell off the peg, at client’s directive, creation and production of measure made Aso Ebi is one of their competences.
-TAYO OYEDIJI
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