Adebukola Bamidele is a vibrant Nigerian fashion designer who has carved a niche for herself in the fashion world. She is the CEO and brain behind “Sannah Fashion Hub” which she has grown to repute within 5 years, making waves as a one-stop fashion brand where those who crave for top notch fashion outfits visit at all time. She enjoys lots of patronage from both genders. What stands her out is the expressiveness she puts into what she does and burning desire to tell stories through fabric and stitches. In a recent interview held with Adebukola, she revealed why she ventured into the fashion business, how she has developed her fashion brand into doing things differently and standing out for her clients. Below is excerpt:
Can you tell more about yourself, educational background and why you went into fashion designing business ?
Hello, I’m Adebukola Bamidele, and my journey into the realm of fashion is as unique as the designs I create. I hold a degree from the Federal College of Forestry, where my educational background initially diverged from the fashion industry. However, my love for fashion stems from a belief that it is more than just clothing; it’s a narrative, a celebration of uniqueness, and an art form that transcends trends.
The decision to pivot into the fashion industry was born out of a desire to tell stories through fabric and stitches. I see fashion as a powerful means of self-expression, allowing individuals to convey their identity without words. Every garment I design is a canvas, a medium through which personal stories and individuality are brought to life.
My education in forestry taught me to appreciate the beauty of nature, and now, through fashion, I channel that appreciation into creating designs that echo the simplicity and elegance found in the natural world. I find inspiration in the simplest moments and aim to capture that essence in every piece.
For me, fashion is not just a career; it’s a passionate pursuit of artistry and a commitment to celebrating the beauty inherent in everyone. Each design is a labor of love, a testament to the belief that clothing should not just adorn the body but also narrate a story—one that speaks to the wearer’s soul and resonates with those who encounter it.
How long have you been into fashion designing?
I embarked on my journey into fashion designing back in 2018, taking my first steps at a government fashion school where I underwent a foundational class. The initial exposure laid the groundwork for my passion and ignited my creative spark. Eager to refine my skills, I pursued a master class, specializing in male clothing.
After honing my craft in men’s fashion, I felt the urge to explore new horizons. This led me to delve into the realm of elegant female casual outfits, infusing my designs with a touch of vintage charm. It’s been an evolving and enriching experience, and every creation tells a story of my growth and dedication to the art of fashion.
What inspired your brand name?
The inspiration behind “Sannah Fashion Hub” lies in the fusion of personal and creative elements. “Sannah” reflects a blend of my name and essence, embodying a sense of identity and authenticity in the fashion landscape. “Fashion Hub” signifies a space where diverse styles converge and where my creations, inspired by individual narratives, find a collective expression. The name encapsulates the spirit of a welcoming and inclusive fashion hub where unique stories are woven into each design.
Who are your core target clients?
My core target clients are individuals who appreciate the fusion of elegance and class in their casual attire. For women who seek sophisticated yet comfortable outfits that seamlessly transition from day to night, and for men who value the perfect blend of style and refinement in their wardrobe. I design with the discerning taste of those who appreciate timeless fashion, catering to both men and women seeking to elevate their everyday style with a touch of grace and sophistication.
How affordable are your wears?
Client satisfaction is at the forefront of my brand ethos, and affordability is a key aspect of that commitment. I strive to make my wears pocket-friendly, ensuring that individuals can embrace elegance and style without breaking the bank. Offering high-quality, classy outfits at accessible price points is a priority, allowing a broad range of clients to indulge in the joy of wearing timeless fashion that aligns with their budgetary preferences.
Any new collection? Tell us more about it.
Absolutely! I’m thrilled to introduce my two latest collections: “Shorts and Sweet Classics” and “Chic and Chill.”
The “Shorts and Sweet Classics” collection is a celebration of simplicity and timeless elegance. It features a range of short and sweet designs that are not only stylish but also versatile, making them perfect for various occasions. From casual outings to more formal events, this collection captures the essence of classic fashion in a succinct and charming way.
On the other hand, “Chic and Chill” is all about blending sophistication with laid-back comfort. The collection is a curated selection of outfits that effortlessly combine chic styles with relaxed vibes. Expect to find pieces that redefine casual luxury, providing a perfect balance between comfort and fashion-forward elegance. It’s a nod to those who appreciate the beauty of simplicity without compromising on style.
Both collections embody my dedication to creating pieces that resonate with diverse tastes while maintaining a consistent thread of quality, style, and affordability. I invite everyone to explore and embrace the timeless charm of “Shorts and Sweet Classics” and the relaxed elegance of “Chic and Chill.” Each piece tells a unique story, and I’m excited to see how they become a part of your personal narrative.
Can you mention some of your celebrity clients?
While I haven’t had the pleasure of working with any celebrity clients just yet, I am eagerly looking forward to exciting collaborations in the coming months. My brand, Sannah Fashion Hub, is dedicated to providing elegant and affordable fashion to individuals from all walks of life, and I’m excited about the prospect of extending this vision through potential partnerships with celebrities who share a passion for timeless style. Stay tuned for some exciting collaborations on the horizon!
Can you mention two celebrities you would love to style? And why?
There are two celebrities I’ve been envisioning collaborating with, and while their names remain under wraps for now, I’m thrilled about the prospect of working with individuals whose style aligns seamlessly with the ethos of Sannah Fashion Hub. These potential partners embody a perfect blend of sophistication, individuality, and a keen appreciation for classic yet casual fashion. The unveiling is a moment I’m eagerly anticipating, and when the time is right, you can expect an exciting announcement that brings together the worlds of fashion and celebrity in a truly remarkable way.
What are the challenges you face as Nigerian entrepreneur?
As a Nigerian entrepreneur in the fashion industry, I navigate several challenges that shape the landscape of my business. Foremost among these challenges is the persistent issue of electricity instability. Power outages not only disrupt daily operations but also impact productivity, leading to delays in production timelines. This ongoing struggle has prompted the need for alternative power sources and strategic planning to mitigate the effects.
Another significant challenge revolves around the constant rise in the cost of fabrics and fashion items. Fluctuations in currency value and economic uncertainties contribute to the increased expenses associated with sourcing quality materials. This necessitates a delicate balance between maintaining affordability for clients and ensuring the sustainability of the business.
Additionally, there are logistical hurdles, such as transportation and supply chain issues, which can affect the timely delivery of products. Navigating these challenges requires resilience, adaptability, and a commitment to finding innovative solutions.
Despite these obstacles, being part of the vibrant entrepreneurial community in Nigeria also presents opportunities for growth and creativity. Collaborations, networking, and leveraging local resources contribute to a dynamic and evolving entrepreneurial journey. Through determination and a proactive approach, I continue to overcome these challenges, driven by the belief in the potential for success and positive impact within the Nigerian fashion landscape.
Can you mention some fashion shows you have graced?
I’ve had the incredible opportunity to showcase my collections at various prestigious fashion events, adding vibrant chapters to my journey. One notable experience was gracing the runway at the Bristol Fashion Show in Birmingham, United Kingdom, where I presented my designs in a captivating display of elegance.
In addition to runway shows, I’ve participated in dynamic POP UP events at Fashion Fusion at the Sookspaces store in collaboration with the Birmingham Fashion Council in the United Kingdom. These events allowed me to engage directly with fashion enthusiasts, showcasing the versatility and timeless appeal of my creations.
Closer to home, I had the privilege of contributing to the Harvest House Fashion Week in Nigeria, collaborating with a brand to bring forth a unique blend of styles and narratives. These experiences not only provided a platform to share my vision but also fostered connections within the global and local fashion communities.
Every fashion show and event has been a moment of celebration for the artistry and creativity that defines Sannah Fashion Hub. These opportunities continue to shape and elevate my brand, and I look forward to many more ventures that allow me to share my passion for fashion on both national and international stages.
Which other runway show do you look forward to featuring?
I am eagerly anticipating the opportunity to feature my brand in a diverse array of runway shows, both in the United Kingdom and Nigeria. In the UK, events like London Fashion Week hold great appeal, offering a global stage to present my collections and connect with an international audience. Additionally, in Nigeria, participating in renowned showcases such as Lagos Fashion Week would be a dream come true, allowing me to contribute to and engage with the vibrant fashion scene in my home country.
I look forward to exploring new avenues for collaboration and expression, embracing the challenges and excitement that come with each runway show. These platforms not only provide visibility for my brand but also enable me to share the unique stories woven into each garment with a broader and more diverse audience. The journey ahead holds the promise of continued growth and the opportunity to make a lasting impact on the fashion landscape.
What are your future plans for your brand?
The future holds exciting aspirations for Sannah Fashion Hub as I envision a multifaceted growth strategy. Firstly, I aim for my brand to be recognized among the top global fashion labels, synonymous with timeless elegance, affordability, and a celebration of individuality.
Education is a key pillar of my vision, and I plan to establish a fashion school in various parts of Nigeria. This initiative aims to empower aspiring designers, providing them with the skills and knowledge needed to thrive in the dynamic world of fashion.
Becoming a celebrity stylist is another goal, where I aspire to collaborate with influential figures in the entertainment industry, bringing my distinctive designs to the forefront of the global fashion stage.
Additionally, I plan to expand the footprint of Sannah Fashion Hub to the United Kingdom, setting up a hub that echoes the brand’s commitment to classic style and affordability on an international scale. This expansion is not just about reaching new markets but also fostering cultural exchange and showcasing the rich diversity embedded in the brand’s identity.
In essence, the future of Sannah Fashion Hub is a tapestry of global recognition, education empowerment, celebrity collaboration, and international expansion. These plans reflect my dedication to making a lasting impact in the fashion industry while staying true to the core values that define my brand.
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