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Why They Are Selling Fast
When it comes to soft drinks, Nigerians are certainly not short of choices. From the traditional cola taste to fruity, citrusy, spicy and exotic flavours, the Nigerian beverage market has continued to witness interesting innovations as manufacturers look for ways to satisfy the changing tastes of consumers.
One brand that has continued to make its presence felt in this competitive market is Bigi, the carbonated soft drink brand produced by Rite Foods Limited. What started with 6 flavours in 2016 has grown into an impressive collection of 13 different variants, giving consumers more opportunities to explore different tastes depending on their preferences and moods.
Interestingly, Bigi’s strength lies in the diversity of its offerings. While some consumers remain loyal to the familiar taste of cola, others prefer the fruity sweetness of Apple and Orange, the distinctive taste of Tamarind, or the refreshing combination of ginger and citrus.
With 13 different options available, there appears to be a Bigi flavour for almost every kind of soft drink lover.
But what exactly makes each of these variants interesting? Let’s take a closer look at the 13 Bigi flavours attracting attention in the market.
- BIGI COLA – THE CLASSIC TASTE THAT NEVER GOES OUT OF FASHION
For lovers of traditional cola drinks, Bigi Cola remains one of the familiar faces in the Bigi family.
There is something about cola that makes it a favourite among soft drink consumers. Its familiar caramel-like taste, refreshing character and ability to complement different meals have made it a regular feature at homes, restaurants, parties and social gatherings.
Bigi Cola appeals to consumers who enjoy the conventional cola experience but also want a refreshing drink to accompany their favourite meals.
Whether it is being enjoyed with a plate of jollof rice, fried rice, snacks, shawarma or other popular Nigerian delicacies, this variant offers the familiar cola experience that many consumers appreciate.
It is also one of the original flavours with which the Bigi brand entered the Nigerian beverage market in 2016.
- BIGI COLA ZERO SUGAR – FOR THOSE WHO WANT A ZERO-SUGAR OPTION
As conversations around sugar consumption and lifestyle choices continue to gain attention, beverage manufacturers are increasingly providing alternatives for consumers who want different options.
This is where Bigi Cola Zero Sugar comes into the picture.
Designed for consumers looking for a cola experience without sugar, this variant provides an alternative to the regular Bigi Cola.
It is particularly interesting for people who prefer zero-sugar beverages or want to reduce their consumption of sugary soft drinks.
The arrival of this variant also demonstrates how the Bigi portfolio has expanded beyond conventional flavours to accommodate consumers with different beverage preferences.
For cola lovers who want to explore a zero-sugar alternative, this is certainly one of the options to consider.
- BIGI ORANGE – THE CITRUS CLASSIC WITH A FRUITY TWIST
Orange-flavoured drinks have remained popular among soft drink lovers for generations, and Bigi Orange brings this familiar citrus appeal into the brand’s colourful collection.
With its bright orange identity and fruity citrus character, this variant appeals to people who enjoy sweet, refreshing orange-flavoured beverages.
It is an interesting choice for family gatherings, children’s celebrations, parties and everyday refreshment.
One of the things that makes orange-flavoured drinks attractive is their familiar taste. Unlike some unusual flavours that consumers may need time to appreciate, orange is a flavour many people already know and enjoy.
Bigi Orange therefore provides a familiar option for consumers who want something fruity without moving too far away from traditional soft drink choices.
- BIGI APPLE – THE REFRESHING CHOICE FOR APPLE-FLAVOUR LOVERS
Apple is another flavour that has established a strong place in the soft drink market.
Bigi Apple brings a distinct fruity character to the collection, appealing to consumers who prefer something different from the conventional cola and orange options.
Its apple-inspired flavour gives it a recognisable identity, making it an interesting alternative for people who enjoy fruit-flavoured carbonated drinks.
For consumers who like experimenting with different flavours, Bigi Apple offers a welcome change from the usual choices.
It is also an interesting option for social gatherings, casual outings and meals where consumers want a fruity beverage.
Within the Bigi family, Apple has been associated with the brand’s ‘Show Stopper’ identity, reflecting the excitement and personality the company wants the variant to communicate.
- BIGI TROPICAL – A TASTE OF THE TROPICS
If there is one flavour that immediately suggests a fruity adventure, it is Bigi Tropical.
This variant brings a tropical-fruit-inspired identity into the Bigi collection, appealing to consumers who enjoy rich, fruity beverage experiences.
Its name alone suggests something different from the conventional cola and single-fruit flavours.
For people who enjoy exploring fruit combinations, Bigi Tropical provides another interesting option.
It is particularly suited to consumers who prefer fruity drinks at parties, celebrations, picnics and other social occasions.
Its adventurous personality also makes it one of the more distinctive members of the Bigi family.
For those who enjoy trying something different whenever they purchase a soft drink, Bigi Tropical is certainly worth exploring.
- BIGI BITTER LEMON – FOR LOVERS OF A DISTINCTIVE CITRUS EXPERIENCE
Not everybody wants their soft drink to taste predominantly sweet. Some consumers enjoy a sharper citrus character with a noticeable bitter finish.
Bigi Bitter Lemon caters to this preference.
Unlike conventional lemon-flavoured beverages, bitter lemon drinks are known for combining citrus notes with a distinctive bitterness.
This gives the variant a different personality from the sweeter fruity options in the Bigi collection.
It is an interesting choice for consumers who enjoy a more pronounced citrus experience and want something different from the usual orange, apple and cola flavours.
Bigi Bitter Lemon also offers an alternative for people who enjoy experimenting with beverage mixers and different drink combinations.
Its unique taste profile gives it a special place among the 13 variants.
- BIGI LEMON & LIME – THE DOUBLE CITRUS REFRESHMENT
Lemon and lime are two citrus flavours that naturally complement each other, and Bigi Lemon & Lime brings them together in one refreshing beverage.
For consumers who enjoy a crisp citrus taste, this variant offers an alternative to the sweeter fruit-inspired drinks.
Its appeal lies in the familiar combination of lemon and lime, giving it a distinct identity within the Bigi range.
It is the sort of drink that can appeal to people who want something refreshing with a citrus character, particularly when served chilled.
Whether enjoyed during lunch, at a casual gathering or while relaxing with friends, Bigi Lemon & Lime offers another way to enjoy the Bigi experience.
It also demonstrates how the brand has moved beyond the conventional flavours to explore different combinations that appeal to varying consumer preferences.
- BIGI CHAPMAN – BRINGING THE NIGERIAN PARTY DRINK CULTURE INTO A BOTTLE
Among the 13 variants, Bigi Chapman deserves special attention because Chapman already occupies a familiar place in Nigerian social and hospitality culture.
For many Nigerians, Chapman is associated with parties, weddings, birthdays, restaurants, hotels and other celebrations.
It is one of those colourful drinks that people have come to associate with enjoyment and hospitality.
Bigi Chapman brings this popular drink identity into the carbonated soft drink category, giving consumers a convenient packaged option.
Its Chapman-inspired character makes it particularly interesting for people who enjoy the familiar flavour profile associated with the popular Nigerian cocktail-style refreshment.
It is also a fitting option for social occasions where consumers want something different from the regular cola and fruit flavours.
By introducing Chapman into its portfolio, Bigi has tapped into a drink identity that many Nigerians already recognise and appreciate.
- BIGI TAMARIND – THE INDIGENOUS FLAVOUR WITH A DIFFERENT IDENTITY
One of the most interesting members of the Bigi family is undoubtedly Bigi Tamarind.
Tamarind is a distinctive fruit known for its tangy, sweet-and-sour character. It is used in different culinary and beverage traditions around the world, including parts of Africa.
For Nigerian consumers who enjoy exploring traditional and less conventional fruit flavours, Tamarind offers something different.
Unlike the familiar orange, apple and cola options, this variant introduces a more unusual taste experience into the carbonated soft drink market.
Its uniqueness is part of what makes it interesting.
It appeals to adventurous consumers who are willing to move beyond familiar flavours and try something with a different taste identity.
Bigi Tamarind also gives the brand an opportunity to connect with consumers who appreciate distinctive fruit-based flavours.
For anyone who has wondered what a tamarind-inspired carbonated drink tastes like, this is one of the variants worth trying.
- BIGI CHERRY COLA – WHEN CHERRY MEETS THE CLASSIC COLA
Bigi Cherry Cola brings two familiar beverage identities together: cola and cherry.
Cherry-flavoured cola has enjoyed recognition in international beverage markets, and its introduction into the Bigi collection gives Nigerian consumers another interesting option to explore.
The variant is particularly appealing to consumers who enjoy cola but want a different fruity dimension to the familiar taste.
Rather than sticking entirely to the conventional cola experience, Cherry Cola introduces another flavour direction.
Its distinctive identity also gives it a place among the more adventurous options in the collection.
For consumers who enjoy experimenting with different soft drink flavours, Bigi Cherry Cola is another alternative worth considering.
It is also an interesting addition for people who like trying flavours that are less conventional in the everyday Nigerian soft drink market.
- BIGI GINGER LEMON – THE INTERESTING MEETING OF GINGER AND CITRUS
Ginger and lemon are two ingredients that have long enjoyed popularity in beverage preparations.
Their combination creates an interesting flavour identity, bringing together the distinctive character of ginger and the citrus notes associated with lemon.
Bigi Ginger Lemon takes this combination into the carbonated soft drink category.
It is an option for consumers who want to move beyond the conventional fruit and cola flavours and explore something with a more pronounced ginger-and-citrus personality.
Its distinctive identity makes it one of the more adventurous members of the Bigi family.
For people who enjoy ginger-flavoured beverages, this variant offers an interesting opportunity to experience that flavour combination in a packaged carbonated drink.
It is also a good example of how the Bigi portfolio has continued to explore combinations rather than restricting itself to single-fruit flavours.
- BIGI GINGER ALE – A CLASSIC GINGER-INSPIRED BEVERAGE
Ginger Ale is a recognised beverage category in its own right, and Bigi Ginger Ale brings this familiar ginger-inspired drink into the brand’s collection.
Unlike conventional cola and fruit-flavoured soft drinks, ginger ale has its own distinctive flavour identity.
It is associated with the characteristic taste of ginger and is enjoyed by consumers who appreciate a different kind of carbonated refreshment.
It can also be used as a mixer in beverage preparations, making it an interesting option beyond ordinary soft drink consumption.
Bigi Ginger Ale therefore appeals to people who want something different from the usual cola, orange and apple options.
Its presence in the Bigi family further demonstrates the brand’s effort to cater to a wider range of tastes.
- BIGI SODA – THE SIMPLE BUT VERSATILE OPTION
Last but certainly not least is Bigi Soda.
While the other variants are associated with distinctive fruit, cola, citrus or ginger flavours, soda water occupies a different position.
It is essentially a carbonated water option, making it particularly useful for consumers who want bubbles without the pronounced fruit or cola flavour of conventional soft drinks.
Soda water also has an important place in beverage preparation, particularly as a mixer in different non-alcoholic drinks and other beverage combinations.
For people who enjoy preparing their own refreshments, it provides an interesting option to have available.
Its inclusion in the Bigi family shows that the brand is not concentrating exclusively on flavoured soft drinks but is also catering to consumers who prefer a simpler carbonated beverage.
BIGI’S GROWING FLAVOUR COLLECTION: MORE THAN JUST A SOFT DRINK BRAND
Looking at the 13 variants together, one thing becomes clear: Bigi has developed a product collection that goes beyond the conventional soft drink experience.
From the traditional appeal of Bigi Cola to the fruity character of Apple, Orange and Tropical, the distinctive citrus experience of Bitter Lemon and Lemon & Lime, and the more adventurous options of Tamarind, Cherry Cola, Ginger Lemon and Ginger Ale, the brand has created a wide range of choices for consumers.
The inclusion of Bigi Chapman is also particularly interesting, considering the popularity of Chapman in Nigerian hospitality and celebration culture.
Meanwhile, Bigi Cola Zero Sugar and Bigi Soda provide alternatives for consumers whose preferences differ from those who enjoy regular sweetened flavoured soft drinks.
According to Rite Foods, the brand began its journey in 2016 with six flavours before expanding to its present collection of 13. The company has also used entertainment and consumer engagement initiatives to build awareness around the brand, including its sponsorship of Nigerian Idol.
Ultimately, the appeal of having 13 different flavours is the freedom of choice it offers consumers. Instead of being restricted to one or two conventional options, Bigi drinkers can explore different flavours depending on what they enjoy.
And that is perhaps one of the most interesting things about the Bigi story: there is more than one way to enjoy a bottle of Bigi.
– Jamiu Abubakar
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